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"By the way...I was at your facility yesterday picking up some overs and was greeted and helped by your son. I didn't know that at the time but as he was "going the extra mile" to help and answer some of my questions, I observed that he was very much into customer service. I told him I had not met him before, introduced myself, and when he said his last name was Walcott, it made perfect sense! I commended him on his attention to serving the customer...something I pick up on very quickly since I spend my days doing that same thing. It is quite rare in my travels when someone stands out like he did and I just wanted to pass this along! I told him his Mother has done a good job of training!"
- Bob Goodrich
Print Services Representative 

Variable Digital Printing

Attract high-quality prospects to your business with personalized digital printing! With our digital printing capabilities, you can personalize your message to each prospect as it is printed – every page can be specialized just for that prospect. This marketing has been proven to increase response!

WAM operates a range of variable imaging equipment that allows you to tailor each direct mail promotion with:

• Personalized messages that resonate with the redolent
• Different offers, price points and expiration dates for individual customers
• Customized store maps, logos and line art.

We can produce variable data to simple, quick print jobs with high-quality color or black/white images with speed and flexibility. Our Nexpress is unlike any other digital press. It uses toner based technology, but unlike other digital printers, it uses an imaging blanket similar to conventional printing presses. This new technology enables us to offer higher, more consistent quality along with a greater variety of printable medias. Among its many strengths, the NexPress touts a powerful processor and front end system that makes it the ideal system to produce complex variable data print projects. Revolutionary to digital printing is the NexPress’s 5th unit, which can apply a clear toner like spot varnish or a gloss coat to the entire sheet, similar to a UV coating.

Along with our personalized variable data printing we have the tools to assist you with PERSONALIZED URL’S (or PURL’s).

What is a PURL?

A personalized website that contains a landing page which informs the responder of the marketer’s message and collects their responses into a central database. A PURL:

• Improves direct marketing response rates
• Develops more qualified prospects
• Provides exact measurement of direct mail response and in real time
• Converts high-quality leads into REVENUE

Whether you need simple or complex imaging, small or large quantities, its no problem. To learn more, contact us.