Package shipping just got a little harder!


The USPS has implemented Dimensional Weight (DIM) pricing for Priority Mail Express and Priority Mail parcels as well as Parcel Select parcels. Dimensional weight is calculated by multiplying the length of the package by the height and then by the thickness. If the sum of these three measurements is over 1728 inches, then you have to pay a higher postage amount.

Let us take the complication out of shipping for you. We can ship and even fulfill all of your packages leaving you to focus on your business. And our distribution systems allow us to offer addition shipping options that will save you money.

Call (616) 957-6245 or e-mail to get your shipping quote.

What Is the 40-40-20 Rule of Direct Marketing?

The Most Important Part of Your Marketing Campaign

Marketing expert Ed Mayer developed a principle of marketing design which states that 40 percent of the success of a marketing campaign is based on reaching the right audience, another 40 percent is based on the offer you are making, and the remaining 20 percent is based on various other factors such as presentation and format.

The list. We all know that reaching the right people is the key to any marketing campaign, but who are the right people? The first step in finding the right people isn't selecting the lists; it is creating an audience profile.

Creating an audience profile(s) can be much tougher than finding lists. And if you can't develop a detailed profile, how can you begin to find lists that match that profile?

The offer. The direct response offer is one of the most powerful tools available to us. Remember that the response is a direct relationship to the level of commitment you require of your prospect. The higher the commitment (higher price, less-flexible terms), the lower the response rate will be.

This is not to discount the importance of the offer presentation. You have to get your audience's attention, and the presentation does that.

But no matter how appealing the offer presentation is (e.g., buy one, get one free), if the terms are unattractive (e.g., if the price is too high), response will be disappointing. The success of your offer depends on both parts.

The Creative. "Creative," meaning copy and design, plays a role in both the message and the format, but that’s only part of the process.

Finding the right message means identifying the most important and most relevant sales message(s) for a given audience segment.

Once you find the right message, the creative finds ways to communicate that message through teaser copy, headlines, subheads, illustrations and copy approaches.

Finding the right format means choosing from an assortment of direct mail formats: a letter package, self-mailer, postcard or maybe even a three-dimensional piece. In selecting a format, consider whether it provides enough space or enough components to make your case effectively. And your format needs to make sense financially.

-Bob McCarthy, McCarthy & King Marketing Inc.

WAM has the expertise you need with your lists, offers and creative. Contact us at 616.957.6245 for assistance with your next marketing campaign.

Office Space for Rent/Lease

5510 33rd st se, Grand Rapids MI, 49512

Close to Airport - Industrial Area

Approximately 1,400 sq ft.

Tenant responsible for telephone and internet

Tenant is responsible for personal property taxes

Landlord responsible for all other utility costs

Loading dock available at no charge

Additional storage space is available - cost based on square footage required.

Rent is $950 per month

Immediate availability

Please call 616-957-6245 or stop in today for a tour!

Why Direct Mail works

Some of the ways mail delivers for you.

•Selective. Mail lets you target your most loyal customers – or a select group of consumers.

•Measurable. Mail can be tracked to test the effectiveness of formats, offers, mailing lists, and more.

•Reach. All of your customers have a mailing address, giving you direct access to everyone doing business with you.

•Personal and private. Mail creates a one-to-one communication between you and a customer.

•Relevant. Mail allows you to tailor a message to a specific audience or demographic set.

•Control. You choose when you want to mail and what format you send.

•Tangible. Consumers save mailed coupons for future use and share mailings with others.

•Interactive. Today, mail works with smartphone technology to create a unique and powerful bond with the recipient


The U.S. Postal Service recently announced three additional stamp subjects for 2019. More details, including dates and locations for the first-day-of-issue ceremonies, will be coming soon!!

Sesame Street

The Postal Service honors Sesame Street as one of the most influential and beloved children’s television shows. For the last 50 years, it has provided educational programming and entertainment for generations of children throughout the country and around the world. The stamp art features photographs of 16 Muppets from Sesame Street — Big Bird, Ernie, Bert, Cookie Monster, Rosita, The Count, Oscar the Grouch, Abby Cadabby, Herry Monster, Julia, Guy Smiley, Snuffleupagus, Elmo, Telly, Grover and Zoe. Art Director Derry Noyes designed the stamps.


Tyrannosaurus Rex

With this pane of 16 stamps, the Postal Service brings Tyrannosaurus rex to life — some 66 million years after its demise. One design illustrates a face-to-face encounter with a T. rex approaching through a forest clearing; another shows the same young adult T. rex with a young Triceratops — both dinosaurs shown in fossil form. The third and fourth stamps depict a newly hatched T. rex covered with downy feathers and a bare-skinned juvenile T. rex chasing a primitive mammal. The “Nation’s T. rex,” the young adult depicted on two of the stamps, was discovered on federal land in Montana and is one of the most studied and important specimens ever found. Its remains will soon be on display at the Smithsonian Institution’s National Museum of Natural History in Washington, D.C. Art director Greg Breeding designed the stamps with original artwork by Julius T. Csotonyi, a scientist and paleoartist.


Spooky Silhouettes

Halloween has long been a holiday that lets us delight in the things that scare us. With the approach of autumn, Spooky Silhouettes stamps will offer fun, frightful scenes that symbolize this annual celebration. Four stamps feature digital illustrations in which traditional Halloween motifs are rendered as black silhouettes in eerily back-lit windows. Artist Tyler Lang created the artwork. Art Director Greg Breeding designed the stamps.


Continued Winter Weather impacts Mail Delivery

Continued extreme weather conditions impact mail delivery in some areas

GRAND RAPIDS MI — Extreme weather conditions (snow, ice and high winds) continue to plague the Greater Michigan postal delivery area (Zip code 3 digit prefixes 486-491 and 493-499). 

Due to these extreme conditions, the possibility of non-deliveries due to impassible roads and untreated approaches to mailboxes exists. 

“The safety and well-being of our employees is of paramount concern to the Postal Service,” said District Manager Krista Finazzo, Greater Michigan District. “We apologize for any inconvenience this weather related service disruption has caused.”

“Snow and ice make delivery dangerous and slow,” said added Finazzo.  “We appreciate our customers continuing to maintain a clear path to the mail box – including steps, porches, walkways and street approach.  This helps our letter carriers maintain consistent delivery service not only now but throughout the winter season, she added.”

Customers can call 1-800-ASK-USPS (1-800-275-8777) to obtain information, including available, alternate Post Office retail locations, or check the Postal Service website: The Post Office is always open at  The Postal Service’s smartphone app makes it even quicker to use the most popular functions on, anytime and anywhere.

For more information about the areas impacted by this temporary suspension of service, please visit our website at: USPS Service Alerts