Direct Mail Gets Attention

How many emails and display ads do you see each day on average? Studies show that over 269 billion emails are sent around the world each day.  And we encounter around 63 display ads daily as we browse the Internet.  Overwhelming, right? On the other hand, the average person only receives around 2 pieces of mail on a daily basis.

Less mail to sort through means prospects are more likely to take the time to read your piece. And when consumers give you their full attention, there’s a better chance they’ll notice your offer and quickly take advantage of it. In fact, the Data & Marketing Association (DMA) reports that 79% of consumers act on direct mail immediately, which is much higher than email’s 45%.

Most unsolicited emails end up in the digital trash can pretty quickly, but that’s often not the case with direct mail. Get your offer to the right person, and your piece can easily outlast the few seconds devoted to most spam emails.