Do's and Don’ts for Direct Mail

Pizza BOGO.jpg

ENSURE A SUCCESSFUL DIRECT MAIL CAMPAIGN

Here a few tips to ensure a successful direct mail campaign:

DO…

  • Position yourself as an industry expert by offering fun facts and tips.

  • Offer creative promotions, such as BOGO (buy one, get one), or even upgrade coupons (large pizza for the price of a small).

  • Include a time limit on promotions, such as “redeem this offer within 30 days!”

  • Promote a bundle or group of products or services together, showing the itemized pricing for each. Then promote a discounted bundle price for value savings when purchased together.

  • Offer something free, such as a free item with purchase. For example, a free shampoo with a haircut, or free car wash with $XX gas purchase.

DON’T…

  • Forget to follow up. For those who respond, remember to send a simple thank you note or send an exclusive coupon to show your appreciation. If they haven’t responded yet, grab their attention by sending them an offer they can’t refuse.

  • Allow significant gaps between mailings. Ensure your business remains top of mind by sending monthly or even quarterly mailings.

  • Forget campaign tracking. Use unique codes to track and measure advertising ROI.

If you need help creating professional marketing materials that boost sales and awareness, our creative team would love to help. Give us a call today at (616) 957-6245!