What is the Best Delivery Day of the Week for Direct Mail?

Monday– Monday is generally the day when the most household mail is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received.

Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum. This is because recipients are well into the working week and likely to be going home that night. Nicely packaged attractive direct mail will be received well. These days are sufficiently far away from the weekend for households to be actively working and not in “weekend mode”.

Friday/Saturday– It’s best to avoid Fridays and Saturdays as households will be in “weekend mode”. Many households will be away for the weekend and often just throw away the direct mail they receive.