Why Direct Mail works

Some of the ways mail delivers for you.

•Selective. Mail lets you target your most loyal customers – or a select group of consumers.

•Measurable. Mail can be tracked to test the effectiveness of formats, offers, mailing lists, and more.

•Reach. All of your customers have a mailing address, giving you direct access to everyone doing business with you.

•Personal and private. Mail creates a one-to-one communication between you and a customer.

•Relevant. Mail allows you to tailor a message to a specific audience or demographic set.

•Control. You choose when you want to mail and what format you send.

•Tangible. Consumers save mailed coupons for future use and share mailings with others.

•Interactive. Today, mail works with smartphone technology to create a unique and powerful bond with the recipient