The direct mail response rate is significantly high and climbing

Marketers of all sizes are coming to the realization that direct mail delivers. In fact, the Direct Marketing Association found that in 2015 the response rate for direct mail catalogs to a house list is 4.26% while the e-mail response rate is only .12%. According to Winterberry Group, direct mail spending grew 2.7% in 2014 and a further growth is anticipated.

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