Direct Mail Gets Attention

How many emails and display ads do you see each day on average? Studies show that over 269 billion emails are sent around the world each day.  And we encounter around 63 display ads daily as we browse the Internet.  Overwhelming, right? On the other hand, the average person only receives around 2 pieces of mail on a daily basis.

Less mail to sort through means prospects are more likely to take the time to read your piece. And when consumers give you their full attention, there’s a better chance they’ll notice your offer and quickly take advantage of it. In fact, the Data & Marketing Association (DMA) reports that 79% of consumers act on direct mail immediately, which is much higher than email’s 45%.

Most unsolicited emails end up in the digital trash can pretty quickly, but that’s often not the case with direct mail. Get your offer to the right person, and your piece can easily outlast the few seconds devoted to most spam emails.

Where Is My Mailing?

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Have you ever wondered if the mailing you sent out has been delivered?

Maybe you need to coordinate some tasks based on when your customer receives their mailpiece. Or maybe you just want the reassurance that your message has been delivered to the intended recipient.

Add tracking to your next mailing and know when your mailing is delivered. Visibility is available down to the individual mailpiece.

Call us today at (616) 957-6245 to add tracking to your next mailing.

School Bus Rules

School is back in session which means school buses will be all over flashing their lights and waving their signs. We live in such a fast paced world, we barely have time to sit and smell the roses. We rush out of the house with our coffee in one hand and mascara in the other trying to catch up on yesterday’s emails. We find ourselves nose deep in our cell phones while we drive down the street not even noticing the corner full of kids slowly climbing the big yellow bus. Sometimes we forget how to proceed when a bus is stopped letting children on and off the bus. Please use the below picture as a reminder to watch for the bus that could be picking up your and my children.

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What is the Best Delivery Day of the Week for Direct Mail?

Monday– Monday is generally the day when the most household mail is received. Avoid the risk of your direct mail campaign having to fight for attention by finding another day for your direct mail campaign to be received.

Tuesday, Wednesday, and Thursday– Delivery between Tuesday and Thursday is considered optimum. This is because recipients are well into the working week and likely to be going home that night. Nicely packaged attractive direct mail will be received well. These days are sufficiently far away from the weekend for households to be actively working and not in “weekend mode”.

Friday/Saturday– It’s best to avoid Fridays and Saturdays as households will be in “weekend mode”. Many households will be away for the weekend and often just throw away the direct mail they receive.

Postage Stamps Are Going To The Dogs

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The USPS honors the nation’s brave and loyal military working dogs with a new booklet of 20 stamps. Each block of four stamps features one of each of the following breeds serving in America’s armed forces. Click on the links below to view a short video about each breed.

German shepherd

Labrador retriever

Belgian Malinois

Dutch shepherd

The background of each stamp features a detail of a white star. A star appears in the center of each block. The stylized digital illustrations are in red, white, blue, and gold to represent the American flag and patriotism.

Do's and Don’ts for Direct Mail

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ENSURE A SUCCESSFUL DIRECT MAIL CAMPAIGN

Here a few tips to ensure a successful direct mail campaign:

DO…

  • Position yourself as an industry expert by offering fun facts and tips.

  • Offer creative promotions, such as BOGO (buy one, get one), or even upgrade coupons (large pizza for the price of a small).

  • Include a time limit on promotions, such as “redeem this offer within 30 days!”

  • Promote a bundle or group of products or services together, showing the itemized pricing for each. Then promote a discounted bundle price for value savings when purchased together.

  • Offer something free, such as a free item with purchase. For example, a free shampoo with a haircut, or free car wash with $XX gas purchase.

DON’T…

  • Forget to follow up. For those who respond, remember to send a simple thank you note or send an exclusive coupon to show your appreciation. If they haven’t responded yet, grab their attention by sending them an offer they can’t refuse.

  • Allow significant gaps between mailings. Ensure your business remains top of mind by sending monthly or even quarterly mailings.

  • Forget campaign tracking. Use unique codes to track and measure advertising ROI.

If you need help creating professional marketing materials that boost sales and awareness, our creative team would love to help. Give us a call today at (616) 957-6245!

Don't Waste Space!

Don’t limit your mailing panel to just basic mailing information. Use the additional space to draw attention to your company/product/cause/etc. at no additional cost. Add additional personalization to create even more impact.

Contact us with any questions regarding address placement and other design requirements.

Basic address panel:

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Attention grabbing address panel:

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